Your Store - Expert Columnists

Expert Columnists - Doug Fleener - At the Counter

Doug Fleener

Doug Fleener is president and managing partner of Dynamic Experiences Group (DynamicExperiencesGroup.com) and author of The Profitable Retailer.

Judging customers can turn off big spenders

Just as you can't judge a book by its cover, you shouldn't judge customers by the way they dress, speak or act. More

When sales are slow, do you complain or create?

On a recent shopping trip, I overheard a conversation between two retail salespeople who--seemingly oblivious to the customers within earshot--were complaining about the current state of affairs at their store. More

Create a successful holiday with POP

You don't have to be an expert to see that the 2008 holiday shopping season could be the most challenging in years. But that doesn't mean your store won't be a success. Here are some tips to make your holiday season POP. More

In selling (and dating), directness pays off

If you are not direct enough in the questions you pose to a customer, you are unlikely to get the results you want. More

Maximizing today's cautious consumer

Today's consumer is still spending money, just not as much as last year. There's little room to fall short. Here are three things you can do to maximize your opportunities with today's consumer. More

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