Expert Columnists - Jan Brassem - Big Picture
Jan BrassemJan Brassem is managing director of Brassem Global Consulting LLC, a firm that assists jewelry retailers in sourcing their jewelry designs in Asia, Europe and North America. You can e-mail him at Jan@BrassemGlobalConsulting.com. With economy on the rise, here's a get-ready checklistThe economy seems to be in recovery, but are you ready? Industry consultant Jan Brassem has a to-do list for jewelers that includes everything from inventory management to YouTube marketing. More Technology bypasses jewelry, but what if it didn't?If the brainy tech types at Microsoft or top universities were to design jewelry, what would they do? National Jeweler Your Store consultant Jan Brassem asks them. More What changes lie ahead for the jewelry industry?Unsure of the jewelry industry’s future, consultant Jan Brassem turns to his favorite industry muse who always has (some) answers. More Be analytical in your post-recovery game planA while back, President Obama told us that he saw the early signs--a glimmer, he called it--of an economic recovery. The glimmer at the end of the tunnel might just be a guy with a flashlight, but at least it's not an oncoming train. More Seize the downturn and grow your businessAfter my accountant told me about President Obama's financial plan to aid small businesses, I dusted off my Economics 101 textbook (and my Political Science text, for different reasons) and did some research. More Be prepared for the economic upturnNow is a good time for jewelers to start thinking about the future--how to recover from this depressing recession as quickly as possible and how to adapt to the changes that are sure to alter the economic landscape. More Look around, jewelers: The sky isn't fallingAfter hearing the depressing economic news coming out of Washington, reading the "downer" articles in jewelry trade journals and even listening to my kid's grade school gym teacher gripe about financial issues, I cautiously stuck my head out the door recently to see if the sky was, indeed, falling. More Six essentials for strong leaders in tough timesWhen every jeweler is trying to see the future and, at the same time, manage inventory, merchandise, shrinking cash flow, acquisition strategies, etc., it's easy to lose sight of that key ingredient to success--or at least to survival: effective leadership. More Smart sourcing equals long plane ridesI was exhausted. I had just spent six long days trolling the 80,000 square meters of the Hong Kong Jewellery and Watch Fair in the breathtaking Hong Kong Convention and Exhibition Centre. More The art and science of pricingWith all the talk of fluctuating prices of diamonds, gold, genuine stones, labor, rent and who knows what else, how does iconic Tiffany consistently produce excitement, wonderful products and relatively robust sales and profits? More Change or dieAn article in a recent issue of Harvard Business Review was entitled, "Change or die." If that doesn't get your attention, here's another title from a well-known economic journal: "Change or die ... slowly." More |
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