Expert Columnists - John Foligno - Behind the Brand
John FolignoJohn Foligno is managing director of Cubism Branding (CubismBranding.com), a branding, design and integrated marketing communications firm. You can e-mail him at jfoligno@cubism branding.com. Don't let your brand backslide in tough timesWhy are there so few brands that thrive during tough economic times? How can jewelers avoid the pitfalls that cause so many brands to lose their edge and turn their products into commodities when the economy heads south? More In brand development, strategy precedes creativityDeveloping a branding strategy is vastly more important than creating new advertising campaigns or making other tactical changes to your marketing plan. While there may be many approaches to developing a branding strategy, here are five steps you should check off somewhere in your process. More Use discipline to define your brandRemember that old catch phrase, "You only get one chance to make a first impression"? This is a good way to think about your brand's identity and how your customer thinks of you. More |
advertisement Videoadvertisement Jewelry Information On The Web
Coming soon.
This section will be available shortly. Please check back periodically for updates.
|
Retailer Toolbar Best of Awards
A monthly contest held in every important jewelry category to recognize the industry's most outstanding product design and marketing.  Newsletters
Topic-specific newsletters that deliver the latest news on jewelry, diamonds, wholesale operations and high-volume buying directly to your in-box.  ReaderConnect
Supplier information presented with every article, bringing you related, actionable content on every topic.  Yellow Pages
A comprehensive listing of associations, organizations, suppliers and services for the jewelry industry.  Classifieds
A comprehensive listing of job postings, product offerings and other materials for sale for the jewelry industry.  CustomerConnect
The most sophisticated suite of marketing services available for jewelry retailers, from Internet tools to data marketing. |
|
 |
ABOUT US | CONTACT US | RSS | |
advertisement